Mass+Media

= Socialisation: = Socialisation is the process of learning norms and values. There are two types of socialisation:


 * Primary Socialisation: Process of socialisation learnt in early childhood, mainly learnt in family and home.
 * Secondary Socialisation: Learning general skills and attitudes, carried out by secondary agencies of socialisation one of which is Mass Media

= Mass Media: = Mass Media affects children from an early age. They are affected by:
 * Books
 * Magazines
 * Music
 * TV
 * Programmes

All of these are aimed at children and they are meant to help children to learn more about their culture and about what is expected about them.

Mass media has an important effect on social control, as it has a great influence on behaviour. For example, the news constantly tell us has broken the law and what sanction they have received for it, also police dramas to reinforce the idea that breaking the laws is wrong. Television provides powerful role models trough advertising, this influences on how people think. For example girls may want to be very thin because TV shows models as being extremely skinny.

Mass media can also affect what sociologist call "representations of gender". For example the usual stereotypes for woman in films are dumb blonde sexy girls or content house wives. Whilst men are more likely to be shown as having jobs, or as having higher paid jobs.